Kyle Taylor

duration: 3 months

when: Feb - April 2019

role: Visual Design Lead

Situation

Improve the current Amazon Business website experience to provide users with a better understanding of what Amazon Business is.... Convert existing content to the AEM (Adobe Experience Manager) platform.... Build a design system that would allow them to leverage existing content.

Task

UX - Work with UX team to align on converting existing Personas to Mindsets to align with the vision of the site.

UI - Create 6 templated screens, Build a design system for a responsive website that aligns with Amazon Business branding, is flexible enough to accommodate for the MVP release, but also for any future content that may be discovered after we roll off.

Process

UX -

• Interviewed various vertical leaders and how they use Amazon Business to educate their customers.

• Created Jobs to be Done cards to help align and guide our Persona to Mindsets.

• Created Tensions Matrix and plotted the various personas (management versus using it) (decision maker versus not)

• Whiteboarded with UX team to come up with different ways to convey our findings

UI -

• Took screenshots and documented all existing Amazon Business branding websites (what works well, what doesn’t, what do they like / not like.

• Collected all existing branding for Amazon, Amazon Business, and the BUI Toolkit.

• Converted AEM core components to design system core components (naming conventions, usage).

• Created breakdowns for comps at all breakpoints, as well components at various breakpoints.

• Had regular checkins with Amazon Business Product Owner, and AB Visual Design Lead

• Worked closely with development in hand-off of approved designs (Zeplin), establishing requirements around minimum and maximums of content. What is author able versus not.

• Provided multiple versions of templated screens. What is the recommended, what is the minimum, and what does it look like converting existing content into using the design system components.

• Presented to stakeholders / vendors, multiple times speaking to UX and UI decisions

Result

Personally, I had to roll-off earlier than I would have liked to, but overall when I left the feedback that I received was positive. received approval on all of templates. Our Sr Manager, who is very critical, gave our quality of work a 5. They came back with additional requests to existing components / additional components and they were all very minor.

duration: 30 weeks

when: Feb - Aug 2018

role: UX / UI

team: Engagement Manager, QA, Software Architect, Android Engineer, UX (2 weeks) Product Owner (client)

Problem: In preparation of deployment of self-service kiosks to Taco Bell restaurants worldwide Taco Bell wanted to increase usage on in-store Kiosk, increase number of up-sells/cross-sells on each transaction to increase the check lift, improve checkout flow, add Cantina menu (alcohol) for select restaurants.

Process: We sent our Sr. UX designer to Taco Bell restaurant sites where the Kiosk was being tested to collect qualitative feedback from users over a week long time period. She then came back to synthesize findings with the entire team.

Worked with product owner and leadership to determine roadmap and feature prioritization. Everything else was added to the backlog.

Presented multiple options for each of the various feature improvements which the client would decide which options to A/B test for checkout flow, navigation, welcome screen, cross-sell, up-sell, modification screens, and confirmation screens.

Collaborated with the Android engineer, software architect, and QA to ensure that the selected designs were implemented correctly and made changes along the way to incorporate any feedback.

Result: Upon completion of our engagement with Taco Bell the Kiosk was installed in over 4,000 restaurants nationwide.

Taco Bell won a 2019 ICX award for best in-restaurant experience. https://www.elotouch.com/press/taco-bell-kiosks-win-2019-best-restaurant-icx-in-2019-elevate-awards

Link to DD Case study https://www.deloittedigital.com/us/en/work/taco-bell.html

Takeaway: Working on a kiosk is both challenging and fun. It has a lot of the same characteristics of mobile, but the larger screen required additional thought on placement of elements and interactions. I also realized the importance of having a product owner that is able to make finalized decisions and provide feedback. Designing a kiosk app was a great experience and allowed me to broaden my design skills.

Deliverables: Flowcharts, Design System file (Sketch) for handoff, Interaction and animation videos (Principle).

duration: 12 weeks

when: Feb - Apr 2019

role: Sr. Visual Designer

Team: Creative Director, User Experience Lead, Sr. UX Designer, Associate Creative Director, Content Strategy, Multiple Stakeholders (client)

Problem: Presenting 8x8 with a more user friendly responsive website that delivered content in a more impactful way; by increasing signups, educating the users on who 8x8 is and what they offer, while also refreshing the 8x8 Brand.

The ask was to deliver 6-8 templated pages, a design system , and style guide that they could use to build out remaining pages needed.

Process: From a visual standpoint I started by assessing the current 8x8 website, marketing collateral, and brand guidelines to see how they were currently using branding to find out what was working well and what was not. We met with key marketing and director stakeholders to get their prospective on where they wanted the brand to go. I also compared the current brand color palette with existing brands that were doing a good job of branding.

After the initial discovery period, I then explored and presented 3 style tiles with different directions on where they could take the new branding. Included in the style tiles were a combination of colors, typography, photography, and Iconography, and motion. After 2 rounds of feedback and a combination of some of the style tiles, A final look was decided on and moved forward with, which we called Legendary.

As the process of making style tiles was going on I began building out the design system. The initial design was built with the core building blocks of color, typography, layout, and common core components that make up a website.

Running in parallel with the exploration of style tiles and building the framework of the design system, UX wireframes were being shared and reviewed with the client. I collaborated with the UX team by way of sitting in on user interviews, sketching, white boarding, and providing feedback in internal review sessions. Once the initial wireframes were agreed upon with the client, I started putting the design system components to use by building out the initial 3 templates and navigation. We went thorough multiple cycles of design, review, iterate, review, present. We then repeated this process with the remaining page templates.

Result: Over the next last few weeks after numerous reviews, feedback sessions, presenting to product owners, and main stakeholders we completed 9 templates. We produced a very detailed and thorough style guide/playbook to be used for future page designs and branding collateral.

We presented and shared our playbook to an external development team that is responsibility for the implementation of the designs.

Takeaway: One of the most challenging pieces of this was the fact that the client was planning on doing both Branding and Content creation upon completion of the website template designs. Our team would have really been able to benefit by starting with a creative brief from the client. But overall, I really enjoyed establishing both a brand and design system together.

Deliverables: Style tiles, Design System file (Sketch) for handoff, Interaction and animation videos (Principle), Style Guide playbook (InVision/PDF)

This is a personal project I have been working on. I am very passionate about both design and fantasy baseball, so this project has been very near and dear to my heart.

My task for the engagement with Tiffany’s was to provide interactions examples for the development team. What does a scroll look like? What does the hover of the wishlist in the navigation look like? etc.

We wanted to make sure that the interactions were on brand with Tiffany’s and that they were both simple and elegant.

I pride myself on being well organized. Constantly having to produce designs for various clients and proposals quickly, I wanted to create a system that allowed me to be able to keep up. So I created a design system template / library that I use at the beginning of a lot of my projects. 

I wanted to build something that is flexible, but also keeps my designs consistent. Building out these systems allow me to do that. Doing all this  allows me to spend more time focused on the on the fun stuff, like icons and interactions.  

Realizing the importance of creating flowcharts I wanted to create something that could be used for different clients, but still be branded and look like it was designed specifically for them. 

I created this for both our UX and UI teams to use on projects. It gives you the ability to change colors and create custom thumbnail wireframes to help quickly make a flowchart. 

When going through the hiring process for Deloitte Digital I was put through a design challenge. The task was to redesign one of your favorite apps.

I redesigned the MLB At Bat, as that is easily my most used app. This was a challenge that was an absolutely blast for me and it led to me getting the job at Deloitte. 

Some of the features that I added to the MLB At-Bat include a Live look-in, Social Media incorporation, and a Fantasy Baseball tracker. 

duration: 4 weeks

when: Feb 2016

role: Visual Designer

Team: User Experience Designers (2x), Software Architect, Engagement Manager, Product Owner (client)

Problem: Increase accuracy of making an order, decrease amount of time it takes to assemble an order, improve the accuracy of each order, decrease the amount of time it takes to on-board new employees.

Process: Our team went to 3 different Taco Bell locations to observe employees and interview various employees with different roles. We wanted to find out how they each interact with the current KDS, define tasks & activities, identify pain points, and any recommendations they may have on how to improve.

We then took those findings and produced wireframes for 3 different prototypes, each with slight variations (i.e. including images/no images, using color). We brought in 3 teams of 2, with various levels of experience, over a 3 day time period to test them at the Taco Bell headquarters kitchen. During this testing, we timed them, checked for accuracy of each order item that was made, and interviewed them about their experience following the test. After our first round of testing we then made some changes based off the feedback we found. 3 days later we went back for another round of testing.

Result: After our last round of testing we then produced 3 different solutions for the client. 1) A recommendation on what they could implement immediately, 2) a solution for if they wanted to do some heavier lifting on the software side of things, and then 3) a future blue-sky version of what the experience could be with both new hardware and software.

Deliverables: Axure clickable prototypes, Comps, Research findings

Worked with Dreamworks team to create a templated site for users to various types of content and used across multiple types of shows. dreamworkstv.com

This was a Challenge put on by Dann Petty Sponsored by Epicurrence. The challenge was to create a logo, website, or app for a fictional company, SPACED. 

Here is the link to the initial challenge SPACED Design Challenge. 

I created an app using Sketch and Principle.

Produced logo, branding, moodboard, homepage (desktop & mobile), personas, & chatbot prototype in a 2 week time period for a pursuit.

Destini Locators is a product built by Reason Media. It was product locator that was popular with food brands. 

Using an iFrame we would skin the product locator to look like the client's website. Notable clients include: Kellog's, So Delicious, Lifeway, Tasty Bite, Fiji Water, & Popchips. 

Designed Caciqueinc.com. Also designed numerous marketing campaigns, newsletters, and one-pagers. 

Had the opportunity to redesign K Swiss. It was one of my favorite projects from my Reason Media days. 

Kike Hernandez of the Los Angeles Dodgers personal website. Site was designed to help fans stay connected and up to date with Kike. 

What mid 30 year old wouldn't be excited about designing a website for Voltron!

Designed responsive website for Lifeway Kefir. Also designed multiple facebook / marketing campaigns. 

Redesigned responsive Pabst Blue Ribbon website. Also Designed multiple one-page marketing websites.